Nubank Expands Crypto Platform with ADA, NEAR, ATOM, and ALGO

26.03.2025 10:51
Brazilian neobank Nubank, serving over 85 million customers, has broadened its crypto portfolio by adding support for four new tokens: Cardano (ADA), NEAR Protocol (NEAR), Cosmos (ATOM), and Algorand (ALGO). This development expands its crypto arm, Nubank Cripto, to include 20 different assets, complementing existing offerings like Bitcoin (BTC), Ethereum (ETH), and USDC. Thomaz Fortes, executive director of Nubank’s crypto division, noted that each token is added following careful analysis and that the company intends to continue expanding its digital asset offerings throughout the year. This move follows previous innovations, such as launching fixed annual returns for USDC holders, and contrasts with earlier challenges like the suspension of Nucoin trading to shield users from market volatility. Nubank’s strategic diversification into these cryptocurrencies is expected to enhance customer engagement and broaden market reach in a competitive digital asset landscape.