Nubank Expands Crypto Platform with ADA, NEAR, ATOM, and ALGO
26.03.2025 10:51
Brazilian neobank Nubank, serving over 85 million customers, has broadened its crypto portfolio by adding support for four new tokens: Cardano (ADA), NEAR Protocol (NEAR), Cosmos (ATOM), and Algorand (ALGO). This development expands its crypto arm, Nubank Cripto, to include 20 different assets, complementing existing offerings like Bitcoin (BTC), Ethereum (ETH), and USDC. Thomaz Fortes, executive director of Nubank’s crypto division, noted that each token is added following careful analysis and that the company intends to continue expanding its digital asset offerings throughout the year. This move follows previous innovations, such as launching fixed annual returns for USDC holders, and contrasts with earlier challenges like the suspension of Nucoin trading to shield users from market volatility. Nubank’s strategic diversification into these cryptocurrencies is expected to enhance customer engagement and broaden market reach in a competitive digital asset landscape.
The introduction of ADA by a major fintech can drive immediate bullish sentiment due to increased exposure and adoption potential in the Latin American market. With institutional backing and strategic entry by Nubank, ADA may experience short-term price gains and long-term upward momentum if the adoption scales.
NEAR stands to benefit from enhanced visibility through Nubank’s large customer base. The positive market sentiment and the strategic expansion could provide a short-term boost in price, with the potential for sustained long-term growth if the token’s ecosystem continues to develop.
ATOM is likely to see positive influence thanks to its integration into Nubank’s expanded crypto offering. Immediate positive sentiment from increased institutional exposure might translate to short-term price upticks, while long-term gains depend on broader network adoption and interoperability benefits.
The addition of ALGO could trigger an immediate positive response driven by the high-profile backing of Nubank. Increased liquidity and market visibility may result in short-term price boosts, complemented by long-term growth if further institutional adoption and technological developments are realized.