Coinbase-Backed Zora Announces Airdrop Amid Viral 'Content Coins' Frenzy

Onchain social media platform Zora, backed by Coinbase, announced that its native ZORA token will go live on April 23, 2025. The token launch will occur after the platform gained significant traction on X following a promotional push by the Base network team and creator Jesse Pollack. The airdrop will be executed via two snapshots—one capturing user activity from January 1, 2020, to March 3, 2025, and another from March 3 to April 20, 2025—to reward users based on their historical engagement. This development follows record-setting user adoption and explosive token creation activity, further heightened by a prior event where a token named “Base is for everyone” saw its market cap soar dramatically. However, the announcements have also sparked controversy on social media, with accusations of insider trading and claims that the airdrop was a contrived move to generate hype and liquidity for a potential dump of supply. Despite these concerns, Pollack has dismissed rumors of a simple marketing ploy, positioning the airdrop as an organic evolution of the platform’s growth strategy.