Rumble, the popular video-sharing platform, has announced a strategic partnership with Tether to launch a non-custodial crypto wallet in Q3 2025. The collaboration is marked by a substantial $775 million investment from Tether, underscoring its commitment to expanding crypto adoption on mainstream platforms.
The new wallet will support both Bitcoin (BTC) and Tether (USDT), giving users direct control over their digital assets within the Rumble ecosystem. Rumble’s CEO Chris Pavlovski and Tether’s Paolo Ardaino are spearheading the initiative, which is initially targeting the US market. This move aims to empower creators and users by simplifying payments, tipping, and value transfer through stablecoins and major cryptocurrencies.
The Tether partnership is seen as a transformative step, leveraging Tether’s liquidity and reputation as the largest stablecoin by market capitalization. The integration is expected to broaden crypto accessibility, lower technical barriers for new users, and potentially introduce millions to non-custodial wallet management. The substantial investment provides Rumble with significant capital to accelerate growth and innovate new monetization avenues for its users and creators.
Historical data shows that similar collaborations between major tech and crypto entities have led to increased adoption and technological advancement, suggesting promising short- and long-term outcomes for both Rumble and Tether. As the Q3 launch approaches, further details regarding user onboarding processes, security features, and additional supported assets are anticipated.