DigiAsia Corp (NASDAQ: FAAS) announced its plan to adopt Bitcoin as a significant part of its corporate treasury. The company aims to raise up to $100 million to create a Bitcoin treasury reserve, allocating up to 50% of its net profits toward Bitcoin purchases. This strategic move underscores a growing trend of cryptocurrency adoption by publicly traded companies.
DigiAsia’s initiative marks a notable commitment to fintech innovation and blockchain adoption within the Asian market. The company's shares surged by nearly doubling in value after the announcement, reflecting strong investor confidence and signaling increasing institutional acceptance of cryptocurrencies.
The firm is exploring partnerships with Southeast Asian exchanges to expand its crypto-related offerings, including enabling fiat-to-crypto transactions, which could be transformative for regional businesses.
DigiAsia’s Co-CEO Prashant Gokarn described Bitcoin as a “compelling long-term investment” and a foundational element for modern treasury diversification. The company also plans to explore yield-generating strategies with its Bitcoin holdings, such as institutional lending and staking through regulated partners.
While the plan focuses on future implementation, the announcement itself provided a short-term boost to DigiAsia’s stock price, reflecting optimism about Bitcoin’s role in corporate finance and the potential for further digital asset integration in the Southeast Asian fintech sector.