Kraken has introduced Kraken Prime, a full-service prime brokerage platform targeting institutional investors in the digital asset space. This new offering consolidates trading, custody, and financing services into one platform, aiming to meet the growing institutional demand for professional-grade crypto infrastructure.
Kraken Prime provides access to liquidity representing over 90% of the global digital asset market via more than 20 venues. The platform enables clients to trade directly from custody accounts managed by Kraken Financial, a U.S. state-chartered bank. Key features include T+1 credit facilities, asset-backed lending, and a smart order routing system integrating on- and off-platform liquidity.
The service is designed with hedge funds, asset managers, and corporations in mind, providing institutional-grade execution and risk management capabilities. Kraken emphasizes 24/7 white-glove client support and integration with its custody and banking services. The platform is currently available to eligible institutional clients and carries SOC 2 Type I and ISO/IEC 27001 certifications, demonstrating compliance with stringent security and operational standards.
Kraken Prime is positioned as a competitor to similar services from Coinbase Prime and FalconX. It represents part of Kraken’s broader expansion strategy, which includes the launch of tokenized equity trading outside the U.S. and a recent $1.5 billion acquisition of NinjaTrader, enhancing crypto-to-traditional finance synergies.
Kraken reported a 19% year-over-year revenue increase for Q1 2025, achieving $472 million, and is considering an IPO in early 2026. The platform’s launch reflects growing regulatory clarity and maturing infrastructure that make digital assets more accessible to traditional financial market participants.