VivoPower International, a Nasdaq-listed sustainable energy firm, has made a significant move by allocating $100 million into XRP on the Flare blockchain network. This bold investment marks a strategic transition toward managing its treasury with digital assets, focusing primarily on XRP and decentralized finance (DeFi) solutions.
Leveraging secure custody and trading services from BitGo, VivoPower aims to enhance compliance and liquidity in this substantial crypto allocation. The engagement also benefits from advisory support by Adam Traidman, a former Ripple board member, who is driving the company’s pivot toward DeFi strategies centered on XRP. The initiative underscores an emerging institutional interest in altcoin treasury management, similar to institutional Bitcoin strategies seen in recent years.
Following the announcement, XRP's market activity surged, with prices consolidating around $2.28 alongside strong buying pressure. The Flare Network gains indirectly as its infrastructure enables this high-profile institutional engagement, potentially boosting total value locked (TVL) growth on its platform.
VivoPower’s filings with the U.S. Securities and Exchange Commission indicate compliance efforts, possibly setting a regulatory precedent for other public companies considering crypto treasuries. Furthermore, market anticipation for XRP ETF approval remains high, with analysts projecting an 85% likelihood by 2025, which may attract further institutional participation.
This development highlights a growing trend of corporate entities adopting altcoins as treasury assets, expanding the scope of institutional crypto adoption beyond Bitcoin and reflecting evolving financial strategies in digital finance.