ANAP Holdings Co., Ltd., a Japanese fashion retail brand, has increased its Bitcoin (BTC) holdings by 18%, acquiring an additional 27.5031 BTC through its subsidiary ANAP Lightning Capital. This purchase brings their total BTC holdings to 153.4627, valued at approximately $16.4 million based on current market prices. The company aims to reach over 1,000 BTC by August 2025.
This strategic move is part of ANAP's broader “Bitcoin Business” roadmap, which combines market purchases and significant in-kind capital contributions totaling 584.9135 BTC, resulting in an aggregate holding of approximately 738.37 BTC when including existing assets. To meet its target, ANAP plans to acquire at least 261.63 BTC more, equal to about $28.1 million at current prices.
ANAP views Bitcoin as a long-term reserve asset and a hedge against global economic uncertainties, aligning its corporate treasury strategy to embrace cryptocurrencies. The fashion brand's pivot toward digital assets reflects a growing trend among Japanese corporations, with companies like Metaplanet and Remixpoint also announcing sizeable Bitcoin accumulation strategies.
Market data at the time of ANAP’s latest purchase showed Bitcoin trading near $107,405 with a market cap above $2 trillion. Historical trends indicate that significant corporate accumulation of Bitcoin can positively influence BTC’s valuation by signaling institutional trust and increased demand.