Binance has introduced "Binance UI Refined," an AI-driven, customizable app interface designed to enhance the trading environment for its global user base of over 275 million. The interface allows users to personalize their homepage layout using drag-and-drop widgets, resize elements, and adjust information density according to their trading style and regional preferences.
The update caters to both novice and advanced traders by offering simplified views and educational tools for beginners, alongside detailed market data and real-time order book features for experienced users. A standout is the AI Trending Widget, which analyzes social media trends from Binance Square and X (formerly Twitter) to highlight tokens gaining momentum and provides continuous bullish/bearish sentiment analysis.
Binance's Vice President of Product, Jeff Li, describes this as a fundamental shift in how millions of users engage with crypto, emphasizing personalized, AI-powered experiences over one-size-fits-all designs. The visual redesign includes a new Midnight Black theme for iOS, improved fonts, icons, and layout spacing to reduce eye strain and enhance readability.
The rollout follows successful beta testing with 91% positive feedback and aligns with Binance’s broader strategy to innovate product design and drive deeper global crypto adoption. Additional widgets for asset tracking, ETF flows, and yield products are in development. Binance is also expanding access by integrating crypto payment options like Binance Pay with Brazil’s Pix system and reinstating full services in newly reopened markets such as Syria.