Elon Musk is steering X (formerly Twitter) toward becoming a comprehensive financial and social platform by launching new trading and investment capabilities. X Money, developed in partnership with Visa, has been introduced as a digital wallet and payments system, currently in limited beta testing. This new financial ecosystem aims to integrate payments, trading, and social commerce, marking a significant evolution from X’s traditional role as a social media platform.
Cryptocurrency integration is a critical component of this vision. While no definitive list of supported cryptocurrencies has been confirmed, there is strong speculation that key digital assets like Bitcoin (BTC) and Ethereum (ETH) will feature prominently. Elon Musk’s long-standing interest in cryptocurrencies and Tesla’s substantial Bitcoin holdings reinforce the likelihood of crypto being incorporated into X’s financial tools.
The platform’s CEO, Linda Yaccarino, has signaled that users will soon be able to invest and trade directly through X, aspiring to create an all-in-one app similar to WeChat. X has obtained multiple U.S. money transmitter licenses, preparing for comprehensive payment and trading services nationwide. The Visa partnership enables instant funding and debit card linkage, initially rolling out in the U.S.
However, this expansion brings regulatory scrutiny focused on privacy and oversight, particularly in the United States, presenting challenges that X must navigate carefully. Despite these concerns, the move is expected to spur mainstream adoption of cryptocurrencies by enabling millions of users to send and receive digital currencies effortlessly on a widely used platform.
Analysts observe that this integration could generate new liquidity flows, increase on-chain volume for Ethereum, and stabilize Bitcoin supplies outside exchanges as holders anticipate peer-to-peer payment platforms.
From a business perspective, this strategic shift aims to reverse declining user engagement with the core social app by boosting revenue through innovative financial products, which has helped elevate X’s valuation to near its 2021 peak.