BlockDAG.Network has become the official blockchain partner of Major League Rugby's Seattle Seawolves, announced on July 5, 2025. This partnership marks BlockDAG's inaugural entry into sports and aims to transform fan experiences through blockchain technology. The collaboration will leverage BlockDAG's Layer 1 platform featuring Direct Acyclic Graph (DAG) technology to create fan tokens and digital memorabilia, enabling interactive engagement without altering team equity or governance structures.
Nicolaas van den Bergh, Chief Marketing Officer of BlockDAG, emphasized: "We see enormous potential at the intersection of sports and blockchain technology. This partnership will enable us to redefine fan experiences, fostering deeper connections built on trust, creativity, and interactive digital engagement." The initiative follows industry trends like Tezos' Manchester United collaboration but distinguishes itself through DAG's efficiency advantages. While BlockDAG's ongoing token presale has raised significant funds, analysts note the partnership remains exploratory with no immediate regulatory or broad market implications.