The World Liberty Financial (WLFI) token, endorsed by former U.S. President Donald Trump, is scheduled to begin trading on September 16, 2024, after securing approximately $590 million in fundraising through two public sales. Trump serves as "chief crypto advocate" for the project, holding 15.75 billion tokens, but clarified he is not involved in daily operations, stating: "While I endorse the WLFI project alongside my family, it’s important to clarify that we are not involved in its daily management."
The launch follows a decisive community vote with 99.94% approval for a phased token unlock strategy. Tron founder Justin Sun contributed $30 million to the initiative and acts as an advisor, while co-founder Zak Folkman leads operational development. WLFI focuses on DeFi governance, with on-chain liquidity mechanisms set to activate upon trading commencement.
Historical patterns suggest potential short-term speculative trading similar to past celebrity-backed token launches, though regulatory bodies remain silent. The project's tokenomics emphasize gradual liquidity release, aiming to mirror established DeFi governance models without immediate impact on major assets like Bitcoin or Ethereum.