eToro announced the upcoming launch of tokenized US equities, ETFs, and futures trading on the Ethereum blockchain, marking a strategic expansion into blockchain-based financial markets. CEO Yoni Assia cited regulatory advancements—including the EU's MiCA framework and the US Genius Act—as key enablers for creating legally backed digital assets. The ERC-20 tokens will represent underlying shares held by eToro, redeemable for traditional stock holdings, while enabling 24/5 trading and compatibility with DeFi applications.
Assia emphasized the initiative aligns with eToro's vision of a "tokenized future," stating: "Blockchain technology will facilitate the greatest ever transfer of wealth as traditional assets move on-chain." The rollout builds on eToro's 2019 acquisition of tokenization startup Firmo and follows competitors like Robinhood, Kraken, and Bybit in tokenizing equities. Despite Ethereum's slight price dip post-announcement, the move signals growing institutional commitment to tokenized assets and could increase Ethereum network activity.