Global Google searches for "stablecoins" reached unprecedented levels in July 2025, coinciding with the U.S. implementation of the landmark GENIUS Act (Guiding and Establishing National Innovation for U.S. Stablecoins). Signed by President Trump on July 18, this first-ever federal framework establishes reserve requirements, daily attestations, and explicit separation from securities classification for dollar-pegged tokens.
Search interest peaked at 75/100 on Google's index immediately post-enactment, marking a 16% surge from pre-signing levels (72.8 to 84.5). Washington D.C. recorded the world's highest regional interest, trailed by Hyattsville and Arlington, suggesting regulatory developments drove engagement. This upturn eclipsed the muted response to Europe's MiCA stablecoin regulations enacted earlier.
Despite regulatory progress, search patterns for specific tokens remained unchanged. Tether (USDT) dominates with a 55/100 search score versus USD Coin's (USDC) 8/100 – a 6.9:1 ratio exceeding their market cap differential ($163B vs $63B). USDT maintains strongholds in emerging markets like Lagos (96% preference) and Southeast Asia, while USDC leads in Western hubs including New Orleans (87%), Seattle, and San Francisco.
Industry experts cite the GENIUS Act's regulatory clarity as pivotal for institutional adoption, noting stablecoins' growing roles as volatility hedges and cross-border payment tools. CoinW CSO Nassar Al Achkar emphasized their utility in preserving capital during crypto market swings and facilitating efficient international transactions.