JPMorgan Chase (JPM) and Coinbase (COIN) have formed a long-term strategic partnership allowing Chase credit card holders to purchase cryptocurrencies directly through Coinbase starting fall 2026. Announced on July 30, 2025, this marks the first direct crypto purchase integration by a major U.S. bank, signaling a significant institutional shift despite JPMorgan CEO Jamie Dimon's historical criticism of digital assets.
The collaboration aims to expand consumer access to cryptocurrencies while enhancing security and privacy protections. Initial features include bank-to-Coinbase account transfers and USDC-linked rewards programs, positioning stablecoins like USDC as potential "digital cash" for payments. Bernstein analysts highlighted this partnership as a critical step toward bridging traditional finance with crypto infrastructure, removing banking bottlenecks and unlocking institutional capital flows.
Coinbase shares surged 2.8% to $381.50 post-announcement, while JPMorgan stock rose 0.5%. Melissa Feldsher, JPMorgan's Head of Payments and Lending Innovation, stated: "We are enhancing security and privacy, allowing customers to use money and rewards in new ways." Bernstein maintains an outperform rating on Coinbase with a $510 price target.