Cardone Capital, a $5.1 billion real estate investment firm led by CEO Grant Cardone, acquired 1,000 Bitcoin (BTC) worth approximately $110 million in June 2025. The purchase establishes the company as the first integrated real estate/Bitcoin firm, strategically merging rental income from its portfolio of 14,200 residential units and 500,000 sq ft of office space with cryptocurrency investments.
Grant Cardone emphasized Bitcoin's "strong asymmetric upside" in the firm's pioneering strategy, stating: "Cardone Capital adds 1,000 BTC to balance sheet becoming first ever real estate/BTC company integrated with full BTC strategy combining the two best in class assets." The company plans to acquire an additional 3,000 BTC by December 2025, potentially increasing its total Bitcoin holdings to $440 million.
This move mirrors institutional adoption patterns seen with firms like MicroStrategy and could trigger market liquidity constraints. Analysts note the strategy enhances Bitcoin's legitimacy among traditional investors, potentially influencing market sentiment positively through demonstrated institutional confidence in cryptocurrency as a treasury asset.