The Ibiza Final Boss (BOSS) memecoin, launched by TikTok influencer Jack Kay on Solana on August 8, 2025, experienced a catastrophic 84% crash just days after its debut. The token initially surged to $0.04819 within hours, briefly achieving a $50 million market cap fueled by listings on major exchanges like Bitget and LBank.
By August 10, BOSS plummeted to an all-time low, erasing over 80% of its value. Social media reports indicated Kay profited significantly, collecting over $126,000 in trading fees built into the token's smart contract. Market capitalization collapsed from its peak to approximately $9.66–10 million, as tracked by aggregators like CoinGecko, though official project verification remains absent.
This crash exemplifies recurring issues in influencer-driven cryptocurrencies. Analysts cited notorious failures like Logan Paul's CryptoZoo and Andrew Tate's ventures, noting a consistent hype-and-dump pattern where celebrities leverage social followings to promote tokens before exiting positions. The token's 24-hour trading volume dwindled to low millions post-crash, reflecting evaporated investor confidence.