Strategy (formerly MicroStrategy) commemorates the five-year anniversary of its pioneering Bitcoin treasury strategy, initiated on August 11, 2020, with a $250 million purchase of 21,454 BTC. This pivot catalyzed a 2,595% stock surge, elevating shares from under $15 to over $395 as of August 2025, reviving the company from a 24-year stagnation following a 2000 accounting scandal.
The firm has since accumulated 628,791 BTC through $46 billion in acquisitions, becoming the largest corporate Bitcoin holder globally. CEO Michael Saylor recently announced plans to raise $84 billion over two years to expand BTC holdings, doubling previous targets. Strategy currently holds an $28.8 billion unrealized profit on its Bitcoin investments, per StrategyTracker data.
Saylor reinforced the strategy on X, stating: "If you don’t stop buying Bitcoin, you won’t stop making money," signaling continued accumulation after July's 21,021 BTC purchase. The company’s approach has inspired widespread corporate Bitcoin adoption, establishing BTC as a legitimate treasury asset.