Popular U.S. trading platform Robinhood has officially listed SUI, the native token of the Sui blockchain, for spot trading on its platform. The listing went live on August 19, 2025, and is available to both U.S. and European users, providing seamless exposure to over 27 million retail investors. To support liquidity, Robinhood partnered with Bitstamp, aiming to ensure smoother and more reliable trading for its large user base.
Sui differentiates itself from other blockchains with parallel transaction processing, low fees, and horizontal scalability. Developed by Mysten Labs (founded by former Meta/Facebook employees), it leverages the Move smart contract language designed for security and parallel execution. The token serves as the network’s primary asset for transaction fees, staking, governance, and protocol rewards.
Historically, Robinhood listings have sparked major price rallies. Solana (SOL) rallied 14% within hours of its 2022 listing, while Dogecoin (DOGE) saw a 35% price hike three days after support went live. Initial market reaction for SUI was mixed: within 24 hours, the price climbed about 1.7% to $3.67, but soon faced pullbacks of 3.6% to 5.5%, reflecting profit-taking and retail adjustment.
The listing coincides with growing institutional momentum for SUI. Swiss banks Sygnum and AMINA have added custody and trading services, while Mill City Ventures committed $450 million in liquidity support. Asset managers like 21Shares and Canary Capital have filed for SUI-based ETFs. On-chain data shows Sui’s Total Value Locked (TVL) approaching $2 billion, with market capitalization rising 31% quarter-on-quarter to $9.4 billion. Analysts project gains of up to 75% by October if key resistance levels are broken.