Binance, led by CEO Richard Teng, has achieved a cumulative trading volume of over $133 billion for newly listed tokens in 2025, cementing its position as the world's leading cryptocurrency exchange. This represents a 34% market share in new token spot trading, far exceeding competitors like HTX, Bybit, and MEXC.
The exchange's efficient listing processes and high liquidity have attracted significant user activity, driving a shift of liquidity towards new altcoin listings and away from major cryptocurrencies such as ETH and BTC, though no immediate regulatory changes or major impacts on those assets are reported. Richard Teng emphasized Binance's commanding market lead, stating it reflects dominance in liquidity and user engagement.
Analysis from CryptoQuant notes that this trend echoes historical patterns from DeFi summers, where Binance consistently drew high volumes for new tokens, potentially boosting total value locked (TVL) and liquidity for DeFi-oriented projects. The achievement underscores Binance's strategic growth under Teng's leadership since late 2023.