Digital asset investment firm B Strategy is launching a U.S.-listed company to serve as a BNB treasury and investment vehicle, targeting a $1 billion raise. The initiative is backed by YZi Labs, the investment firm led by Binance co-founders Changpeng Zhao (CZ) and Yi He.
The new company will be led by Max Hua, former CFO of mining giant Bitmain, and co-founders of crypto asset manager Metalpha. It aims to offer institutional-grade exposure to BNB, the native token of BNB Chain, and model itself after Berkshire Hathaway for the BNB ecosystem.
Beyond holding BNB as treasury, the firm will dedicate capital to grow the ecosystem by funding core technology, offering grants for experimental projects, and supporting community initiatives. Max Hua emphasized transparency and governance, with independently verified holdings and best-in-class custody.
Ella Zhang of YZi Labs stated that BNB is emerging as a cornerstone utility due to its high on-chain usage and adoption metrics. B Strategy founder Leon Lu mentioned a strategy to maximize BNB per share and leverage their experience in digital asset management.
The company has already seen interest from several family offices, and it plans to tap into liquidity in Asia, including Hong Kong, ASEAN, and the Middle East.