Bybit, a Dubai-based cryptocurrency exchange, has officially launched a Business-to-Business Unit (BBU) aimed at capturing institutional and enterprise demand for digital asset services. The new division consolidates Bybit's existing institutional-facing teams and will focus on providing advanced infrastructure solutions, including off-exchange custody, triparty settlement models, and tokenized real-world asset (RWA) collateral programs.
Yoyee Wang, formerly a portfolio manager at the Royal Bank of Canada and most recently head of Bybit's global treasury, has been appointed to lead the BBU. Her expertise in traditional finance and crypto is expected to bridge gaps between institutional requirements and digital asset innovation. The unit's services are designed to address key pain points for institutions, such as counterparty risk and capital inefficiency, by allowing assets to be held with trusted custodians while enabling live trading credit on the exchange.
A significant offering is the Digital Treasury Asset (DTA) solution, targeting non-crypto-native corporations seeking to allocate parts of their corporate treasuries into digital assets. This service emphasizes security, compliance, and yield optimization, acting as a guided on-ramp for traditional finance entrants. Additionally, the RWA collateral program permits institutions to use tokenized assets like Treasury bills or money market funds as collateral, optimizing capital efficiency and reducing opportunity costs.
