Binance.US has dramatically reduced trading fees to near-zero levels on more than 20 cryptocurrency assets, including Ethereum (ETH), Solana (SOL), BNB, Cardano (ADA), and all Bitcoin (BTC) pairs. The new fee structure offers 0% maker fees and 0.01% taker fees under its expanded "Tier 0" model, which requires no subscription or volume requirements. This move replaces BTC/USDC with BTC/USD as part of the update.
The fee reduction comes as Binance.US struggles with severely diminished trading volumes. Its market share has collapsed to just 0.20% of U.S. dollar-supporting exchange volume, down from approximately 10% before the SEC's lawsuit in June 2023. Although the SEC dropped its case against Binance and related entities in May 2025, and U.S. dollar rails were restored earlier this year, traders have largely remained away from the platform.
The exchange faces significant challenges beyond pricing, including operational restrictions in key states like New York, Georgia, and Texas, and crypto-only services in states like Kansas and Wisconsin. Binance.US COO Chris Blodgett stated the exchange remains committed to "building the best and safest digital asset trading experience in the U.S.," emphasizing liquidity and tight spreads as priorities.
Despite these efforts, Binance.US faces stiff competition from dominant U.S. exchanges Coinbase and Kraken, which have maintained stronger regulatory positioning and broader user bases. The exchange hopes that near-zero fees will spark a recovery similar to its 2022 experiment when free Bitcoin trading temporarily drove market share increases, but success is uncertain given ongoing reputational damage from previous regulatory issues.