POP Culture Group Co., Ltd. (NASDAQ: CPOP) has finalized a $33 million Bitcoin acquisition, purchasing 300 BTC to anchor its new cryptocurrency investment strategy. The China-based entertainment firm aims to use this reserve to power a transition toward blockchain-driven entertainment platforms, integrating digital assets into content creation, live events, and artist management.
The company plans to expand its crypto holdings to include Ethereum (ETH) for smart contract functionality and token-based platforms, enhancing capabilities for NFTs, decentralized governance, and real-time artist engagement. Additionally, CPOP will integrate BOT token into its fund to support high-growth Web3 entertainment projects, focusing on artist incubation, digital collectibles, and fan engagement tools.
CEO Huang Zhuoqin stated, 'Our strategic cryptocurrency investment marks the beginning of a vision to build a global Web3 pan-entertainment super ecosystem.' The move aligns with a broader institutional trend, as corporate Bitcoin holdings reached record highs in Q2 2025, with public companies adding 159,107 BTC to their balance sheets.