B Strategy, supported by YZi Labs, has launched a $1 billion U.S.-listed institutional BNB Treasury aimed at enhancing BNB exposure for large investors. The initiative, led by a team of crypto and traditional finance professionals including former Bitmain executives Leon Lu and Max Hua, seeks to make BNB more attractive to institutional players by offering regulated exposure and full transparency.
The treasury aims to raise $1 billion with BNB as the primary asset, focusing on maximizing returns per share for shareholders. Changpeng Zhao (CZ), the influential former Binance CEO, has expressed targeted support for the initiative, noting his participation in approximately 50 BNB-related teams but emphasizing his preference for backing financially solid companies with clear BNB utilization plans.
This development mirrors Bitcoin treasury strategies that have historically spurred significant market changes. The initiative is expected to boost BNB's liquidity and institutional adoption, particularly in the Asia-Pacific region, where BNB is gaining popularity among large enterprises as a financial reserve management tool. BNB Chain currently ranks second in decentralized applications with approximately 12.5 million daily transactions.
Despite the potential, regulatory risks persist. Chinese authorities have previously warned about virtual currency trading dangers. B Strategy commits to periodic transparency reports regarding its assets and activities, with the fundraising expected to conclude shortly.