Immutable, a leading Web3 gaming platform, has announced the launch of a new Mobile Gaming Division targeting the $121 billion mobile gaming market. The strategic move, backed by significant institutional funding and led by Co-founder Robbie Ferguson, aims to accelerate mobile-first adoption of blockchain gaming and onboard the next billion users.
The division will focus on creating top-ranking mobile games, investing heavily in new products, talent, and partnerships. Immutable has already propelled three games to the #1 spot on app stores like Google Play and Apple App Store since April, demonstrating early success in the mobile space.
Robbie Ferguson stated: "Mobile is the single largest opportunity in gaming, with over half of the world's gamers now playing on their phones. Our new mobile gaming division will bring the next generation of on-chain games to the mainstream." The company plans to work closely with mobile studios, publishers, and app stores to streamline on-chain integrations.
With over 680 games in its ecosystem and backing from investors like Bitkraft, Immutable's expansion could increase transactional activities on Ethereum's Layer 2 solution, potentially boosting demand for IMX and ETH tokens.
