Fold Holdings, a Nasdaq-listed company (ticker: FLD), launched a Bitcoin rewards credit card on September 23, 2025, in partnership with Visa and Stripe. The card enables users to earn up to 3.5% back in Bitcoin rewards on all purchases, with 2% awarded instantly and an additional 1.5% available when paying off balances through a Fold Checking account.
Through collaborations with major retailers like Amazon, Home Depot, Starbucks, Target, and Uber, cardholders can earn extra rewards, potentially reaching up to 10% back in Bitcoin on select transactions. The card leverages Visa's global network for widespread acceptance and Stripe's issuing infrastructure for seamless functionality, directly depositing Bitcoin rewards into users' accounts without requiring crypto exchange involvement.
Will Reeves, Fold's CEO, stated, "Our goal is to make Bitcoin available in the most seamless way possible," highlighting the card's simplicity with no staking or complex categories. Cuy Sheffield, Visa's Head of Crypto, called it an "innovative solution," while Stripe's Sateesh Kumar Srinivasa noted excitement for the "groundbreaking product."
Fold has processed over $3.1 billion in transactions historically, distributing more than $83 million in Bitcoin rewards, and holds nearly 1,500 Bitcoin in its treasury. Despite the launch, Fold's shares fell 10% to $3.49 at announcement time, but the move aims to accelerate Bitcoin adoption by integrating it into daily spending.