B HODL Plc, a UK-listed company, has purchased 100 Bitcoin for $11.3 million as part of its newly launched corporate treasury strategy. The acquisition was made at an average price of $113,227 per Bitcoin, totaling approximately £8.4 million, and positions the firm 98th globally among public companies holding Bitcoin, according to Bitcoin Treasuries.
The move follows B HODL's recent debut on London's Aquis Stock Exchange under the ticker 'HODL', where it raised £15.3 million ($20.7 million) to fund its long-term digital asset strategy. News of the Bitcoin purchase sent the company's shares surging 38% to £22.09 ($29.77) from their listing price.
B HODL's strategy emphasizes disciplined Bitcoin accumulation to build a long-term reserve, with plans to use this holding to support operations on the Lightning Network. By operating nodes on this network, the company aims to generate additional revenue through routing fees, enabling faster and cheaper Bitcoin transactions while reinforcing its role in the cryptocurrency ecosystem.
In the UK corporate landscape, B HODL trails behind other firms with larger Bitcoin reserves. Smarter Web Company leads with 2,525 Bitcoin valued at $286 million (ranked 29th globally), while Satsuma holds over 1,100 Bitcoin. Globally, U.S.-based MicroStrategy dominates with 639,835 Bitcoin worth an estimated $72 billion.
Broader context includes a cooling trend in Bitcoin treasury strategies, with research showing one in four public companies holding Bitcoin now trade below their reserve value. Meanwhile, UK crypto adoption is rising, with surveys indicating growing interest in crypto for pensions, and regulators are streamlining approvals while preparing stricter reporting rules for 2026.