Sonic Labs has announced the appointment of Mitchell Demeter as its new Chief Executive Officer, effective September 29, 2025. This leadership transition marks a strategic shift as the blockchain company positions itself for institutional growth and expansion into the U.S. market. Michael Kong, the former CEO, will transition to the role of Chief Investment Officer while retaining a seat on the board of directors, enabling him to focus on capital allocation and partnership development.
Demeter brings over two decades of experience in fintech and blockchain innovation, having previously led SonicStrategy, where he now assumes the role of Executive Chair. His appointment is expected to strengthen Sonic Labs' credibility with regulators, financial institutions, and enterprise partners. The company aims to scale its infrastructure, expand its developer ecosystem, and target the U.S. market, which accounts for 20% of global cryptocurrency trade and over 40 million active crypto users worldwide.
As part of its long-term strategy, Sonic Labs has introduced new tokenomics, with the network emitting 1.5% annually, equivalent to 47,625,000 S tokens, starting six months after the mainnet launch. These funds will support validator rewards, developer incentives, and user airdrops, with growth projected until 2031. The company positions itself as a Layer-1 substitute for Ethereum and a Layer-2 scaling solution, emphasizing institutional-grade compliance and global regulatory adherence, including SEC and MiCA standards.
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