The House of Doge, the official commercial arm of the Dogecoin Foundation, has announced a landmark reverse merger with Brag House Holdings, Inc. (NASDAQ: TBH) to take the Dogecoin ecosystem public. This transaction, unanimously approved by both boards, is backed by over $50 million in investment capital and provides access to additional institutional funding. The merged entity will operate under a 20-year exclusive partnership with the Dogecoin Foundation, focusing on payments, tokenization, gaming, and yield generation.
House of Doge currently oversees 837 million Dogecoin, including 107 million held within the 21Shares Swiss ETP and 730 million in the Official Dogecoin Treasury, making it the largest institutional holder of Dogecoin worldwide. The company's CEO, Marco Margiotta, will lead the newly combined entity, while Brag House's CEO, Lavell Juan Malloy II, will join the board. Margiotta stated, "This merger brings Dogecoin’s grassroots energy to Wall Street. We’re building a scalable, transparent, and yield-producing Dogecoin economy for both institutional investors and the global community."
The initiative includes collaborations with 21Shares, Robinhood (NASDAQ: HOOD), and CleanCore Solutions (NYSE: ZONE) to introduce regulated, yield-producing financial products. Key investors include former Texas Governor Rick Perry, the Steinbrenner family (owners of the New York Yankees), entrepreneur Mario Nawfal, and several NHL players like Tyler Seguin, alongside support from Alex Spiro, Elon Musk's personal attorney. Additionally, House of Doge has filed an application with 21Shares for a Dogecoin spot ETF, which could be approved before the end of 2025, and plans to expand tokenization of popular culture assets to enhance Dogecoin's utility and adoption.
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