Binance founder Changpeng "CZ" Zhao publicly called on Coinbase to increase listings of projects from the BNB Chain ecosystem, arguing for greater inclusivity and fairness across cryptocurrency exchanges. In a post on X, Zhao emphasized that his message was advisory, not promotional, and pointed out that Binance has listed several projects from Coinbase's Base network, while Coinbase has not listed any BNB Chain projects despite the chain's higher activity levels.
Zhao highlighted that BNB Chain recorded over 500 million transactions in the past month, a 150% increase, and referenced a $3.8 billion USD Money Market Fund launch by CMB International on the network. He also noted that BNB recently surged to an all-time high of $1,375, fueling interest in the ecosystem. However, Coinbase's only BNB Chain listing is PancakeSwap, while other major projects like Venus, Ren, MOBOX, Biswap, and BinaryX—all with significant total value locked (TVL) and communities—remain absent.
The call ignited a debate, with supporters viewing it as a push for cross-chain collaboration and critics accusing Zhao of hypocrisy, noting that Binance has not fully supported all BNB Chain projects. Concerns were raised about language barriers and ticker standardization, but Zhao dismissed these as invalid excuses. Meanwhile, Coinbase added BNB to its "The Blue Carpet" listing roadmap, though inclusion does not guarantee final listing, amid broader scrutiny of exchange selection criteria and listing fees.
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