Ripple CEO Brad Garlinghouse sparked a wave of excitement in the XRP community by responding to a viral AI-generated video with the three-word comment "LFG!" on social media platform X. The video, which featured a digitally altered version of Garlinghouse dressed in a bright robe and performing as a DJ with XRP-themed visuals and captions urging viewers to "get up, stack conviction," quickly gained traction online, becoming one of the most shared XRP-related posts of the week.
Garlinghouse's reaction, an abbreviation for "Let's f***ing go!" commonly used as a rallying cry in online communities, was seen as a nod to community spirit and contrasted with his usual formal updates on Ripple's business or regulatory matters. The response came during a challenging period for the broader crypto market, which had recently experienced a liquidation wave of approximately $19 billion, leaving many investors cautious.
Following the post, XRP's price saw a noticeable increase, rising by 2.14% within 24 hours, though market experts avoided directly attributing the gain solely to the viral moment. Social media platforms recorded a spike in XRP-related mentions, and the engagement strengthened community ties, with many users praising Garlinghouse's informal approach. This event aligns with his history of maintaining close connections with the XRP community, including previous gestures like revealing an XRP-themed tattoo.
In a related context, Garlinghouse has emphasized the broader XRP ecosystem, stating, "People say things like, Well, XRP has a CEO. I'm like who is it? Ripple has a CEO. That's me. But there are scores, if not hundreds, of other CEOs building around the XRP ecosystem." The viral interaction underscores how crypto leaders use memes and cultural tools to galvanize support, even if the impact is more emotional than financial.
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