Wise Explores Stablecoin Integration with New Digital-Asset Product Lead Hire

Wise, the London-based money transfer and payments company, is hiring a digital-asset product lead to explore stablecoin-based services, marking a potential first step into cryptocurrency products. The role, posted by product director Matthew Salisbury on LinkedIn, is based at Wise's global headquarters in London and has already drawn interest from over 100 applicants.

The position sits within Wise's Accounts team and aims to expand how users hold and use digital assets in their accounts. Applicants must have at least five years of product management experience and a record of launching consumer-facing products in digital assets or blockchain. Salisbury encouraged candidates with experience in building wallets and payments solutions based on stablecoins to apply.

Wise, founded as TransferWise in 2011, operates in over 160 countries and supports 40 currencies. In 2024, the company reported £979.9 million ($1.23 billion) in revenue and £345.6 million ($443 million) in profit, reflecting strong demand for digital-first banking and remittance platforms. While the job posting does not confirm new crypto services, the focus on stablecoins aligns with trends in traditional payment firms experimenting with blockchain-based settlement systems.

Industry analysts suggest that if Wise adopts stablecoin infrastructure, it could make international transfers faster and cheaper, retaining its low-fee model. Stablecoins, such as those pegged to fiat currencies, are gaining traction for cross-border payments, reducing fees and settlement times by bypassing correspondent banking networks. For example, Visa recently launched a pilot using USDC and EURC to facilitate cross-border payments between financial institutions.

Stablecoin adoption is expanding rapidly in emerging markets, particularly in Latin America and Africa, where users rely on them for remittances and protection from currency volatility. Regulatory clarity, including the U.S. GENIUS Act and the EU's MiCA framework, is making it easier for fintechs to integrate digital assets. In the U.K., where Wise is headquartered, stablecoin rules are expected by late 2026, though pound-denominated tokens remain a small market segment.

Wise's move could accelerate competition in cross-border payments and attract users in developing markets where crypto-based remittances are growing. The hire points to a strategic inflection shaped by market demand and clearer global regulations, though the company has not disclosed whether it will build its own infrastructure or partner with existing issuers.