U.S. retail chain Bealls Inc. has partnered with digital payments infrastructure provider Flexa to accept cryptocurrency payments at over 660 stores across 22 states, marking a significant step in mainstream crypto adoption.
The integration, announced on October 20, 2025, leverages Flexa Payments and will allow Bealls to accept more than 99 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), stablecoins like USDC, and meme coins such as Dogecoin (DOGE), from over 300 supported digital wallets across dozens of blockchain networks.
This makes Bealls the first national retailer to accept cryptocurrencies directly from any crypto wallet app, with transactions benefiting from sub-second settlement times. Matt Beal, Chairman & CEO of Bealls, emphasized, "Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it's about preparing for the future of commerce and continuing to innovate for the next 110 years."
The partnership, which has been in development over the past few years, coincides with Bealls' 110th anniversary. Home Centric, a home goods retail chain owned by Bealls Inc., will also adopt crypto payments as part of the rollout.
According to company data, approximately 28% of American adults now hold cryptocurrency, and a recent study found that 16% have used crypto for purchases, underscoring growing consumer interest. Other retailers, such as Chipotle and Steak 'N Shake, have previously integrated crypto payments, while companies like Shopify and Opendoor have recently expanded their crypto acceptance.
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