Japanese gaming and Web3 firm GUMI Inc. has joined forces with Ripple and SBI Group to support Evernorth's XRP-based treasury business, marking a significant step toward digital treasury solutions and growing confidence in blockchain-based financial services in Japan. Founded in 2007, GUMI is a leading gaming company that has early adopted blockchain and virtual assets, and its involvement signals a shift from pure entertainment to decentralized finance, focusing on digital asset management and long-term sustainability.
Evernorth aims to revolutionize corporate treasury management by leveraging XRP, Ripple's native token, as a key tool for liquidity and cross-border payments. The initiative focuses on developing scalable solutions for businesses to operate faster, cheaper, and without borders. By integrating Ripple's technology, Evernorth enables real-time settlements, improved capital utilization, and on-chain treasury management. Following GUMI's investment, Evernorth plans to expand its offerings beyond finance into the broader digital economy, including gaming, entertainment, and e-commerce.
GUMI's strategic role adds a unique dimension to the partnership, bringing insights from the creative industry and Web3 gaming experience. This collaboration could lead to the integration of XRP-based payment systems into GUMI's gaming ecosystem, allowing players to conduct real-time transactions, securely own digital assets, and engage in blockchain-based financial activities within game environments.
Japan's progressive regulatory climate, which encourages digital asset innovation, has fostered this collaboration, positioning the country as a emerging global leader in cryptocurrency. The partnership highlights Japan's role as a hub for blockchain adoption and could pave the way for international testing of blockchain-based treasury models.
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