The Cardano Foundation has announced plans to apply for the generic top-level domains (gTLDs) ".ada" and ".cardano" through the Internet Corporation for Assigned Names and Numbers (ICANN), aiming to operate domains like "yourname.ada" or "projectname.cardano". This initiative, announced in October 2025, is fully funded by the Foundation with an estimated one-time cost of $700,000 and approximately $350,000 annually, not utilizing treasury funds.
The goal is to strengthen Cardano's digital identity, enhance branding, and bridge Web2 and Web3 integration, potentially increasing trust and innovation in the ecosystem. However, ADA's price is under significant pressure, trading near $0.62 amid a broader crypto pullback and weak altcoin sentiment. Analysts emphasize that while the domain move adds long-term utility, it is unlikely to produce immediate price upside, as ADA remains driven by technical factors, macro trends, and altcoin season dynamics.
Technically, ADA is approaching a critical support zone at $0.62, with a descending triangle pattern indicating potential for a breakdown to $0.52 or a rebound toward $0.9, contingent on overall market strength. The gTLD application window is rare—only the second since 2012—positioning Cardano among the first layer-1 blockchains to pursue such domains, drawing comparisons to Ethereum's .eth success. Community approval is required, and the initiative is seen as a strategic, longer-term play rather than a near-term price catalyst.
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