Amazon has revealed plans to invest over €1.4 billion in the Netherlands between 2025 and 2027, marking its largest financial commitment in the country since launching there in 2020. The investment, announced by Eva Faict, Amazon's Country Manager for Belgium and the Netherlands, at Amazon.nl's fifth-anniversary event in The Hague, will focus on enhancing AWS (Amazon Web Services), logistics, and support for small and medium-sized enterprises (SMEs).
The funds are allocated to improve technology, infrastructure, and delivery efficiency, aiming to expand product offerings and lower prices for customers. Faict emphasized that the Netherlands remains a key growth market, with the initiative designed to empower Dutch entrepreneurs through cloud and AI technologies. Currently, over 4,500 Dutch SMEs sell via Amazon, with approximately 90% exporting globally to 170 countries, including major markets like Germany, France, the U.S., U.K., and Italy.
Amazon's stock (AMZN) responded positively, rising 1.41% to $224.21 on the news, reflecting investor confidence. The company employs over 1,000 people in the Netherlands, and independent research by Keystone Strategy estimated that in 2024 alone, Amazon's investments supported 2,000 indirect jobs and 900 induced jobs in sectors like logistics and construction. Since 2013, Amazon's cumulative contribution to the Dutch GDP has exceeded €1 billion, including €200 million in 2024.
This move follows a similar €1.1 billion investment in Belgium earlier in October 2025, underscoring Amazon's broader European expansion strategy. Analysts suggest that continued investments in European markets could reignite growth momentum, positioning Amazon for stronger returns through 2027.
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