Elon Musk, the CEO of SpaceX and Tesla, sparked renewed excitement in the cryptocurrency community on November 3, 2025, by posting a cryptic message on X: "It's time." This tweet was in direct response to Dogecoin advocate DogeDesigner (@cb_doge), who had shared a screenshot of Musk's viral 2021 promise where he stated, "SpaceX is going to put a literal Dogecoin on the literal moon."
The remark immediately brought attention back to the DOGE-1 mission, a lunar payload announced in May 2021 by Geometric Energy Corporation (GEC) and SpaceX. This initiative is hailed as the first commercial lunar payload paid entirely in Dogecoin (DOGE), with SpaceX Vice President of Commercial Sales Tom Ochinero emphasizing its goal to "demonstrate the application of cryptocurrency beyond Earth orbit and set the foundation for interplanetary commerce." Originally targeted for Q1 2022, the mission has been delayed and is now expected in 2025, though no firm launch date has been set. DOGE-1 involves a 12U CubeSat weighing approximately 40 kg, equipped with cameras and sensors for lunar intelligence gathering, and will ride aboard a Falcon 9 rocket as a rideshare payload.
Historically, Musk's endorsements have led to rapid price surges for DOGE, such as the double-digit gains within minutes seen in May 2021. However, this time, the market response was muted. As of early November 4, 2025, DOGE traded at $0.16551, down on the day alongside declines in Bitcoin and Ethereum. This lack of reaction is attributed to broader risk-off sentiment, with crypto markets under pressure from hawkish Federal Reserve commentary, liquidations, and a challenging October that saw Bitcoin drop roughly 2–3% over 24 hours. Analysts note that while Musk's tweet generated social media buzz, it was insufficient to overcome the prevailing macroeconomic headwinds and fading momentum in the crypto sector.
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