The meme coin sector witnessed extreme volatility in the past week, with overall market capitalization declining by 12% to $46.66 billion and trading volume plunging 37.6% to $6.27 billion, according to CoinMarketCap data. Despite this broader market weakness, several newly launched tokens delivered extraordinary returns, underscoring the resilience of retail speculative appetite.
Leading the gains was 67COIN, which surged an astonishing +19,810% over seven days, reaching a market cap of $223,290. Close behind, CATX rallied +3,632% driven by community hype around a new rewards program, while RATS on the Ethereum network gained +1,620% amid renewed activity from Ethereum meme communities. Other strong performers included Windoge98 (+556%) and Beers (+525%), both attracting new holders through liquidity campaigns on decentralized exchanges.
Concurrently, platforms supporting meme coins are aggressively expanding their utility. Pump.fun, a key player in token launches, integrated Moonpay to enable instant cryptocurrency purchases via credit card and bank transfer. It also announced the launch of PumpSpotlight, an incubator designed to help meme tokens transition into projects with real utility. In parallel, Unichain introduced a bridge for Dogecoin to the Ethereum Layer 2, potentially broadening the meme ecosystem's technical foundation and interoperability.
The combination of viral branding, community-led campaigns, and new DeFi integrations continues to fuel short-term momentum, highlighting meme coins' role as a central driver of on-chain activity despite sector-wide instability.
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