eToro, the global trading and investing platform, has introduced a new incentive program for retail investors in the UK and Europe, offering 1% back in stocks when users deposit eligible cryptocurrencies into their GBP or EUR accounts via the eToro Crypto Wallet. This initiative, valid until March 31, 2026, includes monthly caps of £1,000 in the UK and €1,000 in Europe, and requires users to opt in and select from a list of domestic equities.
The program supports a wide range of cryptocurrencies for deposits, including Bitcoin (BTC), Ethereum (ETH), XRP, USDC, Polygon (POL), Chainlink (LINK), Aave (AAVE), Uniswap (UNI), and Fetch.ai (FET). Users can transfer these assets from external wallets or exchanges, convert them to fiat, and reinvest the proceeds across eToro's investment universe, which includes stocks, ETFs, and commodities.
According to Doron Rosenblum, EVP of Business Solutions at eToro, "Many investors first entered the markets through crypto and are now looking for ways to reinvest those gains into other asset classes." He emphasized that the platform's multi-asset structure, with stocks from over 20 exchanges, enables this reward system to bridge digital and traditional markets.
This move comes as eToro seeks to reduce its heavy reliance on cryptocurrency revenue, which accounted for 91% of its total $2.09 billion revenue in the second quarter of 2025. In contrast, equities and commodities contributed only $114 million. The platform reported a 77% yearly increase in assets under administration to $19.7 billion in August, alongside a 15% rise in funded accounts to 3.69 million.
The expansion of crypto deposit capabilities and the stock reward initiative align with eToro's broader strategy to promote cross-asset engagement and long-term portfolio diversification, reinforcing its position in the evolving hybrid finance (HyFi) landscape.
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