Old National Bank, a regional banking institution managing $71 billion in assets, announced on November 9, 2025, that it will allow customers to buy, sell, and hold Bitcoin and other digital assets directly from their accounts. This initiative, led by Chairman and CEO Jim Ryan, marks a significant shift toward integrating traditional banking with the cryptocurrency economy. Ryan emphasized the bank's focus on organic growth, stating, "I’d say the first use is organic growth," highlighting the response to rising demand for digital asset services among retail clients.
The announcement spurred a 1.5% increase in Old National's stock price, reflecting investor confidence in the move. This development aligns with broader trends in financial digitization, following similar steps by major banks like JPMorgan and Goldman Sachs. Analysts note that while regulatory frameworks remain uncertain, the bank's disciplined approach may help mitigate risks. The integration is expected to enhance retail and institutional trust in cryptocurrencies, potentially influencing market dynamics and accelerating mainstream adoption of digital assets.