Binance Pay has achieved explosive growth, exceeding 20 million merchants in under a year, a dramatic increase from just over 12,000 at the beginning of 2025. This expansion highlights the rapid adoption of cryptocurrency payments in everyday commerce across regions including Latin America, Africa, Europe, the Middle East, and Asia.
Over 98% of business-to-consumer (B2C) transactions in 2025 were settled using stablecoins such as USDT, USDC, EURI, and FDUSD, which enable fast, low-cost payments and reduce volatility exposure. The global user base for Binance Pay has surpassed 45 million, indicating widespread acceptance beyond early adopters.
Key integrations have fueled this growth: in Brazil, Binance Pay connects with Pix for instant crypto-to-real conversions; in Argentina, QR code systems allow payments at thousands of merchants; and in Bhutan, the platform supports tourism-related expenses like flights and accommodations. Active sectors include retail, luxury, hospitality, gaming, and supermarkets, with partnerships involving brands like JW Marriott in Cannes, KFC in South Africa, and SPAR in Switzerland.
Stablecoin payment volumes reached over $10 billion per month by August 2025, an 82% increase since the start of the year, according to data from Artemis. Since its launch in 2021, Binance Pay has processed cumulative transactions exceeding $250 billion. This growth is prompting traditional financial systems to adapt, with SWIFT launching a blockchain-based ledger for international payments, signaling a shift toward integrating crypto innovations.
EY forecasts that stablecoins could account for 5–10% of all global payments by 2030, underscoring their rising role in reshaping financial infrastructure and expanding access in underserved markets.
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