Canary Capital's XRP ETF (XRPC) made a high-profile debut with a billboard in New York's iconic Times Square, following its launch on the Nasdaq Exchange on November 13, 2025. The event marked a significant milestone in cryptocurrency history, emphasizing XRP's growing legitimacy and institutional adoption.
According to data from on-chain metrics provider Moonkie, the XRP ETF is now 360 times larger than Canary Capital's Solana ETF, with market values of $295,175,008.55 for XRPC compared to just $818,194.15 for the SOL counterpart. This staggering difference highlights a shift in investor preference towards XRP, driven by its stability, liquidity, and role in cross-border payments.
The Times Square promotion is part of a strategy to attract institutional investors seeking regulated exposure to digital assets. Despite Canary Capital's warnings about risks like volatility and regulatory uncertainty, the ETF's success reflects strong confidence in XRP's long-term potential. Other issuers, such as Franklin Templeton and Bitwise, are expected to launch their own XRP ETFs soon, further boosting market interest.
