Avalanche Enables Instant Royalty Payments for Artists Through Record Financial

Record Financial is developing a revolutionary royalty payment system built on the Avalanche blockchain, which settles payouts in USDC stablecoin within seconds after each stream, download, or other monetizable event. This model aims to unify data, standardize information from multiple sources, and eliminate the months-long delays caused by traditional intermediaries like labels, publishers, and distributors.

The traditional royalty process involves fragmented systems and manual accounting, forcing artists to wait up to three or four months for payments even if their content goes viral overnight. In contrast, Record Financial's system processes data in real time, transforming revenue streams into verifiable accounting data and settling payments instantly on a public network.

Avalanche provides the necessary high-performance infrastructure, with low fees and the capacity to handle thousands of micropayments per song across different regions and platforms. This enables Record to connect royalty measurement, data management, and transfers in a single environment, allowing labels, managers, and artists to access identical financial information without delays.

Early adopter 11am Management, which represents artists such as Armani White, RealestK, Lil Tjay, A$AP Ferg, Alex Warren, and Maddox Batson, is already using the system. This gives musicians daily visibility into their earnings, enabling better planning for tours, marketing, and investments based on accurate, real-time data instead of outdated reports.

Travis Garrett, CEO of Record Financial, emphasized the importance of transparency, stating, "If we can settle royalties at the speed they’re created, you eliminate so much friction that’s baked into the industry." Morgan Krupetsky, VP of OnChain Finance at Ava Labs, highlighted that past attempts failed due to a lack of understanding of Web2 systems, but Garrett's background bridges this gap, and stablecoin infrastructure like USDC has now matured.

Record Financial plans to expand beyond music into film, television, gaming, and digital media, targeting industries with similar issues of fragmented ownership, slow payouts, and manual reconciliation. The global royalty volume exceeds $40 billion annually, and moving these flows to programmable infrastructure could reduce operating costs and errors while speeding up capital movement.