Toobit, a cryptocurrency exchange headquartered in the Cayman Islands, has unveiled its "Trails to Triumph" campaign in collaboration with legendary rock climber Chris Sharma. The initiative boasts a $1 million prize pool, designed to incentivize both new and experienced traders to explore the platform's features through mission-based tasks.
The campaign is structured around three core categories: starter quests for quick onboarding, tiered funding milestones for deposit activity, and daily climbs that reward regular trading across spot, futures, copy trading, and event contracts. Participants earn lucky draw entries for completing tasks, with rewards including physical gadgets like the iPhone 17 Pro, Apple Watch Series 11, and Nintendo Switch 2, as well as crypto bonuses worth up to 200 USDT and token airdrops involving DOGE and TON. Limited-edition Toobit merchandise is also part of the offerings.
Mike Williams, Chief Communications Officer at Toobit, emphasized the campaign's ethos: "Every great journey, whether conquering a climbing route or navigating the crypto markets, requires calculated strategy and determination. We're inviting our community to explore the full breadth of Toobit, where hitting these trading and deposit milestones turns their focus and strategy into tangible, high-value rewards." Traders must register on the dedicated campaign page and review full details on Toobit's official website to participate.
The campaign is driven by Chris Sharma, who became Toobit's brand ambassador in May 2025, highlighting parallels between elite climbing and strategic trading. In a related background note, Toobit introduced a $50 million risk reserve fund in October 2025, providing automatic protection against platform incidents like hacks, though it excludes losses from personal account issues or market volatility.