Tesla's European Sales Crash 48.5% in October as BYD Surges 207%

Tesla registered only 6,964 vehicles in Europe during October 2025, representing a 48.5% decline from the same month last year, according to the European Automobile Manufacturers’ Association (ACEA). This marks the company's 10th consecutive monthly decline in the region, with its market share dropping to 1.6% from 2.4% a year earlier.

In contrast, the overall electric vehicle market in Europe saw a 32.9% increase in registrations, with total car registrations rising by 4.9%. Chinese competitor BYD sold 17,470 units in October, a 207% surge year-over-year, capturing a 1.6% market share. Year-to-date, Tesla sold 180,688 units in Europe, down 29.6% from 2024, while BYD and other Chinese brands like SAIC gained ground.

Despite the sales slump, Tesla's stock jumped nearly 7% on Monday, driven by Wall Street optimism over AI and self-driving technology. Melius Research analyst Rob Wertheimer called Tesla a must own due to the potential arrival of autonomy. Tesla's full self-driving (FSD) software is not yet available in Europe, but the Dutch RDW regulator has scheduled a demonstration for February 2026, which could impact future sales if approved.