Blueberry, a global online trading platform, has entered into a multi-year partnership with the Bonds Flying Roos, Australia's three-time SailGP Champions, becoming the team's Official Online Trading Partner. This marks Blueberry's first major foray into the sports sponsorship arena, aimed at boosting its global brand presence through experiential marketing.
The Rolex SailGP Championship, featuring 12 national teams racing identical F50 foiling catamarans at speeds exceeding 100 km/h across 11 countries, provides a high-visibility platform. The Bonds Flying Roos, led by Olympic gold medallist Tom Slingsby and co-owned by celebrities Hugh Jackman and Ryan Reynolds, have secured three championships in four seasons, enhancing the partnership's appeal.
As part of the collaboration, Blueberry's branding will be displayed on the team's F50 catamaran, technical apparel, and digital channels. Clients will receive VIP access to exclusive experiences at SailGP events worldwide, emphasizing immersive engagement over traditional sponsorships. The partnership debuts at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final on November 29–30, 2025, where the team competes for a USD 2 million prize purse.
Blueberry CEO Dean Hyde highlighted the shared values of dedication and performance, aligning with the company's strategic expansion. This move follows a transformative year for Blueberry, including the integration of TradingView and cTrader, a brand refresh, and entry into new markets, solidifying its position as a leading trading platform.
