Reliance Global Group Shifts Entire $120M Crypto Portfolio to Zcash in Institutional Pivot

In a landmark move for institutional cryptocurrency adoption, Nasdaq-listed Reliance Global Group has completely transformed its digital asset strategy by liquidating all existing holdings and consolidating its entire treasury into Zcash (ZEC). The decision, announced on November 25, 2025, follows a comprehensive review by the company's Crypto Advisory Board, led by Blake Janover, which identified ZEC as offering the most compelling long-term opportunity due to its privacy features and institutional compatibility.

Reliance had previously acquired a diversified portfolio including Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and XRP between September and October 2025, as part of a disciplined diversification strategy aimed at assets with strong fundamentals. However, the firm has now sold off all these assets to focus exclusively on ZEC, aligning with its long-term goals and institutional needs. The company had earlier disclosed plans to invest up to $120 million in cryptocurrency, underscoring the significance of this consolidation.

Zcash's appeal lies in its privacy-forward design, leveraging zero-knowledge cryptography (zk-SNARKs) for selective transparency, which supports both shielded and auditable transactions. This technology, enhanced by upgrades like Sapling and Halo 2, provides enterprises with control over sensitive financial data, crucial for regulatory compliance and competitive operations. Notably, ZEC has appreciated by over 1,200% in the last 90 days, a momentum Reliance believes is still in its early stages.

Ezra Beyman, Chairman and CEO of Reliance, emphasized that this shift reflects clarity, discipline, and long-term value creation, positioning the company as a pioneer in corporate treasury management. This move is expected to influence broader market trends, validating privacy coins and encouraging similar institutional adoptions across industries.