WhiteBIT, one of Europe's leading centralized cryptocurrency exchanges by user traffic, has officially announced its launch in the United States through the creation of an independent entity, WhiteBIT US. The exchange has already acquired operational licenses and plans to scale locally across the country, with headquarters established in New York and satellite offices in multiple states.
The expansion is driven by the U.S.'s proactive approach to cryptocurrency and aims to contribute to blockchain innovation. Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group, stated, "Our decision to launch in the U.S. is driven not by expansion alone, but by the country's proactive approach to cryptocurrency and its strong policy of attracting technology companies."
WhiteBIT US will offer U.S. users spot trading, instant exchange, fiat on- and off-ramps, with plans to integrate custodial services, liquidity solutions, and institutional offerings. The exchange emphasizes compliance, having honed standards under strict European regulations, and maintains a record of zero security incidents, including CCSS Level 3 certification.
Marking its 7-year anniversary, WhiteBIT has grown to over 35 million users globally under W Group, which encompasses eight companies in crypto exchange, blockchain infrastructure, payment services, and more. A global brand campaign, including videos featured on Times Square, aims to boost adoption and trust in the U.S. market.
The native token WBT traded at $55.45, up over 18% in the past 30 days, often reflecting the exchange's growth. WhiteBIT's global team of 1,300 professionals will expand with local U.S. hires, reinforcing its commitment to job creation and market development.
