Leading global game developer WEMADE has partnered with gaming lifestyle brand Razer to launch a worldwide campaign celebrating the release of its Unreal Engine 5 MMORPG, Legend of YMIR. The 60-day promotion was rolled out at the end of November 2025 across all regions through the Razer Gold network, combining exclusive in-game items, reward bonuses, and joint marketing initiatives.
The campaign taps into Razer's ecosystem of over 68,000 digital channels and 200 global payment partners, supported by promotions on Razer Gold, WEMIX PLAY, social channels, newsletters, web banners, and in-game placements. Through this collaboration, the companies aim to enhance user engagement and strengthen the global presence of Legend of YMIR.
Exclusive limited-edition bundles—Razer Gold: Ascension Edition and Razer Silver: Essence Edition—are available for purchase via the Razer Gold Webshop during the campaign. Each bundle includes an exclusive in-game Disir companion, designed with Razer's coin-themed motifs. Players purchasing with Razer Gold receive the bundle contents plus a 10% bonus Razer Gold (or rebate in select regions). Additionally, four tiers of YMIR Point products for the in-game shop are sold with the same bonus.
Legend of YMIR merges immersive gameplay with blockchain-based tokenomics, where gWEMIX serves as the central token bridging in-game achievements and real-world digital asset value. WEMADE's proprietary Layer-1 mainnet, WEMIX3.0, and its platform WEMIX PLAY underpin this ecosystem, integrating NFTs, tokenomics, and payments to power Web3 gaming.
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