Ripple CEO Brad Garlinghouse triggered significant attention across the cryptocurrency sector on December 3, 2025, by announcing the launch of Scamberry Pie, a bold holiday anti-scam initiative on the X social media platform. The campaign aims to address rising crypto fraud risks that often intensify during festive periods, encouraging open dialogues within families and communities to break the silence that scammers exploit.
Scamberry Pie educates users on common red flags, including fake giveaways, urgent messages, suspicious links, impersonations, and engineered social media engagement. It also provides verification tools to help users check questionable websites, accounts, and messages before engagement. Garlinghouse emphasized that early detection can significantly reduce victimization, and praised Ripple's security team for removing harmful domains and fake livestreams targeting XRP holders.
The initiative operates under the Tech Against Scams Coalition (TASC), which includes major partners such as Match Group, Cash App, Coinbase, and the National Cryptocurrency Association. These groups collaborate to share real-time data, report fraudulent domains, and work with platforms like YouTube to speed up the removal of deceptive content. This coalition-based approach underscores the industry-wide effort to combat scams.
Ripple's involvement continues its long-standing push against impersonation fraud, including a past dispute with YouTube that led to a settlement enhancing detection efforts. The campaign highlights the growing threat of advanced scam methods, such as deepfake videos, which were recently used in an attempt to impersonate Garlinghouse. Ripple Chief Technology Officer David Schwartz issued a warning in September 2025 about a deepfake video falsely showing the CEO outlining XRP plans to lure users into fraudulent offers.
With scam activity often increasing during strong crypto market cycles, the use of artificial intelligence tools has made these operations more convincing. Scamberry Pie is expected to expand as more users engage with its security guidance, reinforcing the need for stronger awareness as digital fraud evolves.
